Member CRM
One view of every member — their plan, attendance, billing history, lead stage, notes, documents, family. No more switching between four tools to look someone up.
In your build
Custom fields and tags for whatever your team needs to track.
One build. Everything included.
Everything your team needs, in one system.
Not a base product with five add-ons sold separately. Rellavo is one system — every capability below is included, organized into the areas your team actually works in.
01 · Member experience
What every member touches.
The CRM, the plan, the billing, the app — everything that defines what your members see and feel.
Plans & billing
Build any plan structure — recurring memberships, session packs, family bundles, anything in between. Stripe-backed payments, your terms, no per-seat math.
In your build
Plan rules, pricing tiers, and discount logic shaped to your business.
Branded mobile app
A fast, native app branded entirely as your gym — your name, your logo, your colors. Members get bookings, payments, schedule, and messaging, all from their phone.
In your build
iOS and Android. Your branding goes live the day you onboard.
Communications
Email, SMS, in-app — with delivery logged on every member profile. Templates with merge fields, broadcast campaigns, one-off messages.
In your build
Resend or your existing email provider. Twilio or your existing SMS line.
Documents & waivers
E-signature waivers, liability releases, intake forms. Versioned, dated, attached to the member record. Re-sign on policy changes.
In your build
Your forms, your branding, your legal language.
02 · Staff & operations
What your team runs the business on.
Scheduling, classes, leads, payroll — the everyday operations layer that keeps everything moving.
Staff scheduling
Trainers, coaches, and front-desk shifts on one weekly view. Availability, time off, and class assignments in the same place — no more spreadsheets.
In your build
Optional payroll integration with hours-worked reports.
Class management
Capacity, waitlist, check-in, no-show handling. Recurring classes auto-generate, cancellations cascade, late-cancel fees apply automatically if you want them to.
Lead pipeline
Every lead with stage, source, last touch, and next action. Convert to member in one click. Stage changes auto-fire welcome and follow-up sequences.
In your build
Pipeline stages and automations shaped around your actual sales motion.
Payroll & reports
Hours, sessions taught, commission splits — exportable for your accountant or pushed straight to your payroll provider.
Front desk / kiosk
Tablet-based self check-in for members, staff override for the front desk. Marks attendance, fires automation triggers, updates the schedule.
03 · Intelligence & automation
What does the work for you.
Automations that fire on real events. Dashboards built on your real numbers. And an AI assistant your staff can talk to in plain English.
Smart automations
Visual builder for any sequence — welcome new members, nudge before renewals, win back lapsed members, alert staff when something needs attention. Set once, runs forever.
In your build
Templates seeded for your most common workflows on day one.
Insights & dashboards
Revenue, attendance, retention, lead conversion, churn risk — the numbers that matter, on one screen you check in the morning. Built on your real data, not generic templates.
In your build
Custom KPIs and reports for whatever your business measures.
AI assistant
Plain-English answers from your live data.
Built into every Rellavo build. Used by your staff, never by your members. No dashboards to learn, no SQL — just questions and answers pulled from your real numbers.
rellavo · ai assistant
You
who hasn't been by lately?
Assistant · scoped to your gym
7 members haven't checked in for over 14 days. The 3 most at-risk based on prior attendance:
M
Mike R.
21d · was 3x/week
S
Sarah K.
17d · was 4x/week
J
James L.
15d · was 2x/week
Try
who hasn’t been by lately?how many leads converted last month?show revenue trend the last 90 dayswhich members are at risk of cancelling?
What staff use it for
- Drafts member messagesSummarize a member, draft a follow-up — staff edits, then sends.
- Surfaces churn riskQuietly flags members slipping in attendance before they cancel.
- Pulls member overviews"What’s up with Sarah?" gets a one-paragraph summary, on demand.
- Answers operational asksRevenue, attendance, retention — plain-English queries, live numbers.
- Automates routine workflowsOnboarding sequences, no-show ladders, renewal nudges — set once.
Privacy
Your AI runs against your data, scoped to your team — physically incapable of seeing other gyms' data regardless of what anyone asks it. Same security mindset as the rest of the build.
The whole point
Don't see something your team needs? Tell us — we can usually add it.
The areas above are what most teams want, and they are all included. If there is something specific you need, we can add or remove features to fit how your team runs.
Next step
See what Rellavo would build around you.
A short conversation is all we need to come back with a concrete plan and a real price.
Request pricing→
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